A man, a woman and a city. He falls in love with her, she with him, and the two discover Rome: the city of lovers that makes you fall in love with it. In just one image, Laura Biagiotti tells three stories about love and passion. There are precise cinematographic references in Ester Haase’s photo (from Roman Holiday to La Dolce Vita), with out going into specifi cs because the color red alone is enough to evoke myriad emotions.
The precious liquid of Roma Passione is contained in the classic Laura Biagiotti bottles reproducing grooved Roman columns. This time, however, the small sculptures are in magnificent red, a color that corresponds to the emotion of love: heart and vitality, kisses and smiles. The packaging perfectly reproduces red marble with rosy veins and gold lettering in relief.
Red, like the porphyry columns of the apse of the Goddess Rome (Temple of Venus, Rome)
Red, like the marble of the faun at Villa Adriana (Capitolini Museums)
Red, like the first colour of the rainbow
Red, like the first colour perceived by babies
Red, like the first colour to which civilizations gave a namebr> Red, like all the shades of passionate love
Red, like the dress worn by the Virgin Mary in the Madonna dei Palafrenieri painting (Caravaggio, Galleria Borghese)
Red, like sacred and profane love
Red, like Salome’s cape (Tiziano, Galleria Doria Pamphilj)
Red, like the sunset after the Ponentino breeze chased away the clouds
RED, LIKE LAURA AND LAVINIA BIAGIOTTI’S PASSION FOR ROME
Top: pink grapefruit – Italian tangerine – black currants
Heart: rose – jasmine petals – white peony
Base: vanilla – amber – tonka bean – musk
